![]() You can follow her on social media Lily Girma is the global tourism reporter for Skift, the most influential B2B media company in global travel. ![]() She holds a Juris Doctor from the University of Virginia School of Law, and splits her time between Maryland and the Dominican Republic. Born in Ethiopia and educated on three continents, Lily’s cross-cultural background shapes her global perspective of tourism as a tool for tipping the scales of imbalance in the world. Forbes magazine has featured her as one of “15 Black Travel Writers to Read Now,” and she was recently selected as a 2022 Bessie Awards finalist by Wanderful. In 2020, Lily launched See the Caribbean, a platform and traveler resource dedicated to showcasing sustainable travel experiences in the Caribbean. Her stories published in BBC, CNN, AFAR, Travel & Leisure, and Conde Nast Traveler, among others. Prior to joining Skift where she covers the business of travel with a focus on destinations, Lily built a distinguished career as an award-winning travel journalist, photographer focused on sustainable tourism in the Caribbean region. Lily appears regularly in the media to share travel industry insights on Skift’s behalf, including on CNN, Bloomberg, Newsy, The Washington Post, NPR, and CBC Canada, among others. Her coverage spans the key issues and trends shaping tourism, from destination marketing to sustainability, including climate and equity. Lebawit Lily Girma is the global tourism reporter for Skift, the most influential B2B media company in global travel. Lebawit Lily Girma is the global tourism reporter.
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